Stop Sending Ad Traffic to Your Homepage with Val Riley, VP of Marketing at Unbounce

Wait a minute - are you still sending ad traffic to your homepage? Val Riley, VP of Marketing at Unbounce, says Google's noticed, and your landing page might be the reason your ads stop showing up. Val got into Marketing because her writing set her apart, and she was an Unbounce customer at her last 3 companies before she ever worked there. She and Daniel get into what Google's ad quality updates mean for your landing pages, and why changing even a single word per channel can pay off more than a full rebuild would. Plus, the hill Val is willing to die on for every Marketing team (and why most companies won't pay for it). If you're a Marketer who wants landing pages that convert, this episode is for YOU. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ This episode originally aired October 29, 2025. If this one saves you from running one more bad homepage ad, hit follow and leave a rating. It helps more Marketers find the show. Follow Val: LinkedIn: https://www.linkedin.com/in/valerie-riley-marketer/ Follow Daniel: YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com