Where the Next Generation Actually Pays Attention, with Stephanie Latham of Roblox | Ep. 448

If Gen Z is on your media plan and Roblox isn’t, Stephanie Latham, VP of Global Brand Partnerships and Advertising at Roblox, has some news for you: that math isn't mathing. Stephanie helped build what social advertising looks like at Meta. Now she’s doing it again, on a platform where users spend almost 3 hours a day playing, building, and hanging out with friends. She breaks down the 3 smartest ways brands can show up on Roblox, which 1 to test first, and why teams willing to hand creators the keys tend to win (surprise, surprise). Plus, she tackles the safety question every Marketer (and parent) asks 1st, and how Fenty Beauty turned a Roblox experience into a product you can literally buy at Sephora. If you’re a Marketer who wants to reach Gen Z where they’re spending their free time, this episode is for YOU. Breakthrough 2026 is the Agentic GTM Conference, happening November 2-5 at Fontainebleau Las Vegas. Join 1,300 revenue leaders for three days of real research, hands-on skill-building, and a certification to prove you can apply it. Learn more at https://6sense.com/breakthrough/ Enjoying the pod? Hit follow and leave us a rating. It helps more Marketers find the show. Follow Stephanie: LinkedIn: https://www.linkedin.com/in/stephanielatham/ Follow Daniel:YouTube: https://www.youtube.com/@themarketingmillennials/featured Twitter: https://www.twitter.com/Dmurr68 LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing Sign up for The Marketing Millennials newsletter: www.workweek.com/brand/the-marketing-millennials Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com