Bill Hanifin, the Chief Executive Officer of Wise Marketer Group (WMG), adds his page to the Marketing Playbook. Hear how a loyalty program's real job is to change behavior & grow revenue, why a real loyalty program needs a financial model, how to define the objective before you talk tactics, what drew Bill to customer loyalty, and a look back at Y2K. Connect with Bill at TheWiseMarketer.com, on LinkedIn, and on Instagram @BillHanifin
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