<description>&lt;p&gt;In this episode of the Marketing Pulse Podcast, we dive into one of the most powerful tools in the modern marketer's toolkit: Content Marketing.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;What exactly is content marketing? Why does it matter in today's digital world? How do you create content that actually connects with your audience and converts?&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Whether you're a small business owner, a marketing student, or a seasoned brand strategist, this conversation will help you understand how to:&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Build trust through valuable content&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Align your content with your customer's journey&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Choose the right formats for your audience&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Avoid the common content mistakes&lt;/p&gt;&lt;p&gt;&amp;nbsp;&amp;nbsp;&amp;nbsp;•&amp;nbsp;&amp;nbsp;&amp;nbsp;Market smarter, not harder&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;We break it all down, from strategy to storytelling with relatable examples and practical insights for anyone trying to stand out in a noisy digital world.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Available on:&lt;/p&gt;&lt;p&gt;✅ Spotify, AfriPods, Apple Podcasts, YouTube&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Don't forget to like, share, comment, and subscribe for more episodes that bring marketing home.&lt;/p&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;Hit the notification bell so you never miss an update!&lt;/p&gt;</description>

Episode 19: Content Marketing: Creating Value before the Sale

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