95% Finished Is 0% Delivered.

There's a thing on your desk that's 95% done. Has been for weeks. The website that needs one more page. The proposal that needs a number in it. The offer you've nearly finished writing. And you've been telling yourself you're nearly there. You're not. This episode is about finishing, follow through and shipping for founders and business owners, and why the last 5% of any project is a completely different job to the first 95%. The first 95% is creation. It's fun, it's yours, nobody is watching. The last 5% is admin, final decisions and exposure. Nobody warns you that halfway through, the work changes on you. In this one: - Why the last 5% is a different muscle entirely, and why it can take three times the work of the first 95 - The real reason projects stall at 95%: potential feels safer than a verdict - Why ten things at 95% is worse than zero, not close to done - Naming a finish line someone else could verify, instead of "improve the website" - Why the last 5% belongs in somebody else's diary - The team version: 55 blog posts written, none of them live 95% finished is 0% delivered. The last 5% is 100% of the result. Over to you: what's sitting at 95% right now? You know the one. Name it, and tell me what the actual finish line looks like.