You Don't Have a Marketing Problem

Leads are down. So you're looking at the ads, or the website, or whether it's time to find a new agency. Before you spend a cent on any of that, check three things, because nine times out of ten what people call a marketing problem isn't one. This episode is about lead generation, marketing strategy and follow-up for small business owners and founders. Two of the three fixes are free and don't need an agency at all. The third one is going to annoy you, and it's the one that actually matters. In this one: Why people walk in having already diagnosed themselves, and why it's like asking a doctor for a specific script Fix one: your offer isn't clear. If nobody can tell what they get, what it costs and why it's worth it, traffic won't save you Fix two: your follow-up is slow, or landing in a sales inbox that everybody checks and nobody owns Fix three: you're not willing to be in it. No face, no voice, no opinion, no time Why generic input produces generic leads, and why that isn't the agency's fault What the numbers in my own business look like across the years I showed up and the years I didn't Generic in gives you generic out. Over to you. Be honest, are you actually in your own marketing? Or are you paying someone to be a cardboard cutout version of you?