How To Find, Wedge, and Win Deals with Cyber with Abe Gibson

In this episode, Trey sits down with Abe Gibson of Burns & Wilcox, a finalist for Rising Star in Cyber Insurance, for a deep dive on all things cyber. Abe explains why pricing keeps dropping even as claims climb, and why that soft market is a big opening for hungry producers. They get into why the $150 cyber endorsement on a GL policy barely covers anything, how sublimited first-party coverage and contingent business interruption can win you accounts, and how to get blue-collar clients to care by framing cyber around fake invoices instead of hackers. Resources & Links: 💼 Find Your Next Agency: https://www.palladiumpoint.com/max 📈 Free Trial of Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com/maxrevenue 🔗 Work with Element22: Email submissions to: [email protected] Or call Brian at 843-296-3376 📬Sign up for The Max Revenue Letter: ⁠⁠⁠⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ 📘 Access Part 1 of Micah's Producer Playbook: https://www.maxrevenuegroup.com/products/producer-playbook-p1 👕 Snag your Max Revenue merch: https://max-revenue-store.printful.me/