Moving Millions: Wealth, Worth and Building Abundance

Dr. Terri Alford shares how she transitioned from educator and principal to full-time entrepreneur—and why that leap reshaped how she thinks about money, ownership, and legacy. This conversation explores the mindset shifts behind building wealth, charging appropriately for expertise, and creating spaces where women can grow their income and impact.We discuss Dr. Alford’s path into entrepreneurship, the lessons she had to unlearn from a traditional nine-to-five mindset, and how therapy, mentorship, and choosing the right rooms helped her grow into a more confident leader. Key topics How Dr. Alford’s background in finance, education, and school leadership prepared her for entrepreneurship. Why a temporary break from education in 2019 became a full-time business path during the pandemic. How matching her salary with side income gave her proof of concept before making the leap. Moving beyond the idea that income should only be tied to hours worked—and recognizing the value of expertise and results. Why premium clients look for expertise, speed, peace of mind, and help avoiding costly mistakes, not simply the cheapest option. How therapy helped her challenge negative self-talk, accept compliments, and stop minimizing her strengths. The difference between ministry work and business, including when to charge for value and consider return on investment. How conferences, masterminds, mentorship, and supportive peers helped her build confidence and visibility. The evolution of Business Women Building Wealth’s quarterly luncheons into the Attract Abundance Conference. Conference themes including mindset, money, marketing, tax strategy, estate planning, business succession, AI, real estate, and health. Moving Millions: Dr. Terri Alford on Wealth, Worth, and Building Abundance Timestamps 00:00 - Podcast intro and Dr. Terri Alford’s wealth-building background 01:54 - From educator and principal to entrepreneur 02:50 - The 2019 break, the pandemic, and choosing virtual business 04:43 - Buying a home as a self-employed business owner 06:27 - Fear, proof of concept, and betting on herself 09:48 - Unlearning hourly thinking and pricing by expertise 12:47 - Coaching, mentorship, and learning through podcasts and conferences 13:39 - Ministry work, business fees, and the value of service 14:37 - Why premium buyers pay for expertise, not the cheapest deal 18:26 - Therapy, negative self-talk, and learning self-worth 21:49 - How an introvert became a confident speaker and leader 24:31 - Teaching, financial services, and confidence-building environments 28:26 - Why she created the Attract Abundance Conference 29:51 - The shift from attracting abundance to moving millions 31:12 - Conference themes: retirement wealth, operations, tax strategy, real estate, and succession planning 33:53 - Adding health to wealth and confronting sugar addiction 35:22 - Frisco conference details and the Jamal Roberts example 37:08 - Where to find Dr. Terri Alford online 38:14 - Closing thoughts and final invitation to attend Notable quotes Copy “My brilliance is worth millions.” Copy “There is a difference between what you do for ministry and what you do for a fee.” Copy “It’s not about the best deal. It’s about how you make them feel.” Action items Revisit how you price your expertise and whether you’re still thinking like an hourly worker. Invest in coaching, mentorship, or rooms where you can learn from people with more experience. Notice self-talk that minimizes your value and work toward replacing it. Consider how taxes, systems, succession, and health affect your business’s long-term wealth. Build relationships with people who challenge you to grow.