The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Podcasting can be one of the most intimate ways to build trust with an audience. It can also turn into a demanding content machine when you feel like you have to keep producing, promoting, and following every rule about what a “successful” show should look like. Becky Mollenkamp and I dig into what sustainable, values-led indie podcasting looks like when you stop measuring your show against expectations built for bigger teams, bigger budgets, and completely different circumstances. From perfectionism and production pressure to download numbers and community support, we look at what helps a podcast stay useful, human, and sustainable over time. We talk about: Why “good enough” can make podcasting more sustainable than chasing perfect production How to choose a cadence and format that fit your actual capacity Why your reason for podcasting matters more than chasing someone else’s download numbers How community can help with the emotional side of podcast burnout Why values-led podcasting spaces need more nuance and fewer one-size-fits-all formulas A sustainable podcast doesn’t have to follow every industry rule. It needs to work for the person creating it, serve the reason it exists, and give you enough support to keep showing up over time. Join us for Burnt Out to Standout Burnt Out to Standout is an online event for indie podcasters building trust and growing their brands without burning out, happening September 29-30, 2026 I’ll be kicking off Day 1 with Creating Community Around Your Podcast at 1pm CT. Get your ticket: https://mic-drop.teachery.co/enroll?a=YrbRpR43

You can know what to post, have the strategy, and still sit there overthinking whether you should share it at all. Alexis Adams joins me to talk about the internal pressure that can make marketing feel harder than it needs to, from perfectionism and comparison to old patterns, self-doubt, and the tension between pushing through discomfort and recognizing when something genuinely isn’t aligned. We get into: Why learning and planning can become a safer substitute for actually taking action How perfectionism and trying to say everything can make it harder to post How to tell when fear is something to move through and when it may be a signal to step back What comparison can reveal about what you actually want How self-trust, confidence, and realistic boundaries shape the way you show up in your business Marketing without internal pressure doesn’t mean you’ll never feel uncomfortable. It means knowing yourself well enough to understand what’s driving the decision and choosing your next step intentionally. Work with Alexis Website: https://www.confidentlytherapy.org/ Instagram: https://www.instagram.com/confidently.alexis Alexis offers a free 30-minute audit intensive focused on the mindset, perfectionism, people pleasing, self-doubt, or boundary challenges you’re working through. DM Alexis the word AUDIT to get started.

It’s easy to start planning a Black Friday promotion by asking one question: What should I discount? But before you make the coupon code, you need to know what the campaign is actually supposed to accomplish. I’m walking through how to plan your Black Friday campaign from the business goal out, including how to choose an offer that fits your capacity, think beyond immediate revenue, and prepare your audience before the sale ever goes live. You’ll learn: Why your campaign goal should come before the discount How to choose an offer your business can realistically deliver When a bonus, bundle, or added support may work better than lowering the price What your audience needs to understand before they’re ready to buy How to map out the warm-up, invitation, reminder, and follow-up stages of your campaign A Black Friday campaign doesn’t have to be a one-off revenue push. The goal is to create something that makes sense for your business now and gives customers a clear next step afterwards. Plan your holiday campaigns I’ve refreshed my Holiday Planning Guide with key dates for 2026 and 2027, campaign planning support and resources to help you build your promotions through the end of the year. Get the guide: https://onlinedrea.com/holiday

Your content is getting likes, comments and shares. People are paying attention. So… where are the clients? Before you create more content or redo your entire strategy, it’s time to figure out where the connection between engagement and revenue is breaking down. In this episode, I’m walking you through the most common reasons your content can perform well without creating inquiries or sales. You’ll learn how to tell whether you’re attracting potential buyers, how your offer connects to the conversation and what people need before they’re ready to take the next step. We’ll explore: Why broad educational content can attract peers and beginners instead of potential clients How to build your content backward from the offer What a useful call to action needs to communicate How an unclear offer or clunky checkout can quietly cost you sales Where nurturing fits when someone likes your work but needs more time I’ll also guide you through a conversion-path audit. You’ll choose one strong piece of content and trace what happens from the moment someone sees it through the final purchase or inquiry step. Once you find the first unclear or broken part of that path, you’ll know what deserves your attention. No frantic content overhaul required. If you’re already showing up but your marketing isn’t creating consistent clients and income, join us inside the Mindful Marketing Lab. You’ll get ongoing strategy support, monthly live trainings and weekly co-working sessions designed to help your marketing contribute to real business growth. Join the Mindful Marketing Lab: https://onlinedrea.com/lab

There are approximately 17 bajillion marketing metrics you could track. Views. Reach. Clicks. Saves. Opens. Watch time. Conversion rates. Revenue. Replies. Subscribers. Stare at all of them long enough and congratulations: you now have another full-time job called “checking your analytics and feeling weird about it.” In this episode of the Mindful Marketing Podcast, I’m sharing a simpler way to understand your marketing numbers without letting every low-performing post ruin your afternoon. Because a post with two likes could still bring in a client. Meanwhile, one with six million views might do very little for your business. Ask me how I know. 😅 We’ll walk through the five stages of a healthy marketing ecosystem: Visibility: Are new people discovering you? Trust: Are they spending time with your content and getting to know you? Intent: Are they clicking, asking questions, or taking the next step? Conversion: Are they becoming customers or clients? Retention: Are they returning, renewing, and recommending you? You’ll also learn how to choose four or five useful metrics for your business, hold a monthly “data date,” and diagnose which part of your marketing needs attention. We’re also accounting for the metric most dashboards conveniently leave out: your energy. In this episode: Why visible engagement only tells you part of the story The difference between attention and buying intent What my six-million-view post actually did for my business Why some audiences save quietly instead of commenting publicly How to match your metrics to the purpose of your content What conversion can look like for product, service, and local businesses How YouTube became one of my strongest trust-building channels The four metrics I recommend reviewing each month How to work backward from revenue when diagnosing a marketing problem Why your marketing system needs to fit the way you naturally communicate How to include your time and energy when deciding whether a strategy is worth continuing Your numbers are information. When you know which ones matter, they can help you make clearer decisions and build a business that supports your actual life. Resources mentioned Get the free Do Less, Market Better Kit: https://onlinedrea.com/kit Inside, you’ll find the Energy Budget Tracker to help you compare the results of your marketing activities with the time and energy they require. Join the Mindful Marketing Lab: https://onlinedrea.com/lab Join me for a monthly Data Date on YouTube: https://youtube.com/onlinedrea Explore Metricool: https://onlinedrea.com/metricool If this episode helped you look at your numbers differently, follow the Mindful Marketing Podcast and leave a rating or review on Apple Podcasts or Spotify. Your support helps more busy business owners find a simpler, smarter way to market.