#332: The Importance of Scent & Guest Amenities for Hotels | with Kim Peterson & John Farrell

Hotel amenities are the touchpoints guests remember, they matter just as much at $200 a night as at $1,000. In this episode, Steve and David sit down with John Farrell, CEO and Owner, and Kim Peterson, Head of Operations, of Trilipiderm and Curated Comforts, a U.S.-based skincare and spa line that builds fully customized amenity programs for hotels.  Kim and John explain why scent is the most memory-evoking sense we have, how signature scents can keep amenity revenue on the property instead of "off the shelf," and how to roll out refillable dispensers without adding operational headaches for housekeeping. They also cover sustainability done properly, FSC-certified materials, reduced kitting and packaging, plus the supply-chain lesson every hotelier should hear everything US-sourced and US-manufactured meant zero disruptions, even through COVID. You'll also get Trilipiderm's origin story (founded 2010 in Jackson Hole) and how the Cloudveil Hotel in Wyoming became their first hotel partner and went on to earn Michelin Keys while its guests raved about the in-room products. If you run a property, own or manage hotel operations, or make amenity and procurement decisions, this episode is packed with practical takeaways on guest experience, sustainability, and building a brand guests remember. In this episode, you'll discover: Trilipiderm's origin story — founded 2010 in Jackson Hole, Wyoming, and how the Cloudveil Hotel became their first hotel partner (now a Michelin Key property). Why scent drives guest experience — how a signature scent turns a bathroom into a branded experience guests remember. Why customized amenity programs win — how to keep amenity revenue on your property instead of buying off-the-shelf. The operational reality of refillable dispensers — rolling them out without housekeeping headaches, plus sustainability done right (FSC-certified, reduced packaging). A hotel supply-chain lesson — why all US-made production meant zero disruption, even through COVID. What hotel owners and ops managers should weigh on amenity and procurement decisions — guest experience, sustainability, and brand building. Watch the FULL EPISODE on YouTube: https://youtu.be/AG9BYZgi9gw   Links: Kim on LinkedIn: https://www.linkedin.com/in/kim-peterson-11248767/ TRILIPIDERM: https://trilipiderm.com/ For full show notes head to: https://themodernhotelier.com/episode/332 Follow on LinkedIn: https://www.linkedin.com/company/the-.. Join the conversation on today's episode on The Modern Hotelier LinkedIn page Connect with Steve and David: Steve: https://www.linkedin.com/in/%F0%9F%8E... David: https://www.linkedin.com/in/david-mil.