#346: Hospitality AI Roundtable: How Hoteliers Can Trust, Deploy, and Profit from AI

How is AI transforming the hospitality industry, and what will the hotel of the future look like? In this special roundtable episode of The Modern Hotelier, David Millili and Steve Carran bring together five hospitality and technology leaders at Hotel Zena in Washington, DC, during Destination AI to discuss how artificial intelligence is reshaping hotel operations, technology investments, and the guest experience. Joining the conversation are Raymond Martz, Co-President and CFO of Pebblebrook Hotel Trust; Stephen German, SVP of Product at Actabl;  Keryn McNamara, CIO of Aimbridge Hospitality; Sajid Shariff, CEO and Founder of Dextr AI; and Omri Shalev, Co-Founder and CEO of Reeco. Together, they explore where AI is delivering the greatest value in hotel operations, from labor efficiency and autonomous procurement to revenue optimization, direct bookings, and better guest experiences. They also discuss the importance of clean data, system integration, AI adoption, and why successful technology implementation requires more than simply adding another tool to a hotel's tech stack. The panel shares practical insights on evaluating AI investments, measuring return on investment (ROI), improving hotel profitability (GOP), reducing operational workloads, and preparing hospitality teams for an increasingly AI-driven future. In this episode, you'll discover: Where AI can deliver the biggest impact on hotel profitability, labor costs, and operational efficiency. How hotel owners and operators should evaluate AI investments and measure ROI. Why clean, accurate data and connected hotel systems are essential for successful AI adoption. The biggest red flags to watch for when choosing AI vendors and hospitality technology. How AI can reduce manual tasks, improve productivity, and enhance the guest experience. What the future of hotel jobs, front desk operations, and hospitality careers could look like. Watch the FULL EPISODE on YouTube: https://youtu.be/9PdGAwmYUsw Links: Raymond Martz on LinkedIn: https://www.linkedin.com/in/raymond-martz-4771847/ Pebblebrook Hotel Trust: http://www.pebblebrookhotels.com/ Stephen German on LinkedIn: https://www.linkedin.com/in/stephen-german-88aa8b51/ Actabl: https://actabl.com/   Keryn McNamara on LinkedIn: https://www.linkedin.com/in/kerynmcnamara/ Aimbridge Hospitality: https://www.aimbridgehospitality.com/   Sajid Shariff on LinkedIn: https://www.linkedin.com/in/shariffsajid/ Dextr AI: https://www.dextr.ai/   Omri Shalev on LinkedIn: https://www.linkedin.com/in/omri-shalev-reeco/ Reeco: https://www.reeco.com/   For full show notes head to: https://themodernhotelier.com/episode/346 Follow on LinkedIn: https://www.linkedin.com/company/the-.. Join the conversation on today's episode on The Modern Hotelier LinkedIn page Connect with Steve and David: Steve: https://www.linkedin.com/in/%F0%9F%8E... David: https://www.linkedin.com/in/david-mil.