TMT:104 Obi Asika on Bringing African Talent to the World
Welcome to The Money Trench! This week Mark is joined by Obi Asika, founder of The Malachite Group and the newly launched TMG Talent Agency. Reflecting on a career spent bringing African talent to global stages, Obi discusses the influence of his early days running drum and bass nights, collaborating with grassroots promoters, through to launching pioneering events and festivals like Afro Nation and, more recently, Piano People. He shares the initial struggles of getting African artists booked for major tour runs, his time at major agencies WME and UTA, and why communities need to hold onto ownership of their music. The conversation also touches on a topic close to his heart, the industry's need for better parties! NEWSLETTER Sign up HERE for the TMT newsletter - featuring each week’s hottest music industry stories. SOUNDON The Money Trench is sponsored by SoundOn. TIXEL The Money Trench is sponsored by Tixel. KEEP UP TO DATE For the latest podcast and music business updates, make sure to follow us on: Instagram: @the_money_trench LinkedIn: The Money Trench Website: The Money Trench GET IN TOUCH If you have any feedback, guest suggestions or general comments? We’d love to hear from you! - Get in touch here! Thanks to our partners SoundOn Tixel Earth/Percent Tom A Smith Deviate Digital Fourth Pillar Sennheiser TYX Studios Tape Notes Executive Producer: Mike Walsh Producer: Tape Notes
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