91 | From Part-Time to $35M: Kyle Parmenter's Relationship-First Playbook

Stop trying to become a better salesperson. Start becoming someone people genuinely trust, believe in, and want to do business with. Hey there, Rainmakers! This week, I'm sitting down with Kyle Parmenter, a 33-year-old Kansas City loan officer who built his mortgage business part-time while working in corporate finance. Starting in one of the toughest markets we've seen, Kyle grew from $6 million to $14 million, then hit $20 million in production in 2025, with his sights set on a $35 million year. And he did it by leaning into his natural strengths, earning trust, and building genuine relationships instead of chasing transactions. Kyle's a self-proclaimed finance nerd and natural Trust Builder, with 56% of his business coming from his sphere. We dig into how mentorship helped him find his confidence, why education and execution are his greatest competitive advantages, and how he wins realtor partners without the salesy nonsense. Because building a thriving business isn't about becoming someone you're not. It's about knowing your value, believing in what you offer, and having the courage to ask for the opportunity. Key Insights: Your existing relationships can become your greatest referral source when you lead with trust instead of pressure. Education builds conviction. Execution turns that conviction into loyal clients Stop trying to impress realtor partners. Get genuinely curious about their business and show them how you can help it grow. Your personality and natural strengths are your competitive advantage. Build a business around who you actually are. Guest Links: Website: https://homeloansbykp.com Instagram: https://www.instagram.com/parmenter_93/ Facebook: https://www.facebook.com/kyle.parmenter.14 LinkedIn: https://www.linkedin.com/in/kyle-parmenter-875049a3/ YouTube: https://www.youtube.com/@HomeLoansbyKP Are you ready to make it rain? Let’s do this! If you liked what you heard, leave me a five-star review and tell me what hit home for you! PLUS—if you’re done chasing the next shiny idea and want real, proven strategies that actually move the needle, then it’s time to join my free weekly newsletter, Rainmaker Insider. Every week, I share one key lesson from my billion-dollar career in mortgage lending—from sales psychology and leadership to mindset and systems that create true freedom. No fluff. Just real-world insights that help you close more deals and lead with confidence. Subscribe now at shaylagifford.com and start leading like the Rainmaker you’re meant to be! Submit a question: https://kprpwoltlbp.typeform.com/to/WC24kOIK Take my Sales Archetype Quiz: https://quiz.shaylagiffordcoaching.com/ Nominate someone to be on the podcast: https://shaylagifford.com/podcast/ Connect with Shayla: https://www.instagram.com/shaygiff/ https://www.linkedin.com/in/shayla-gifford-3019396/ Show Links: https://shaylagifford.com/ https://shaylagifford.com/podcast/ https://shaylagifford.com/catalyst/ Guild Mortgage: https://www.guildmortgage.com/