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The Next Big Idea Daily
Next Big Idea Club
How to Say the Right Thing
OCT 2, 202632 MIN
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Description
The right words can open doors—but the best negotiators know that language works only when it creates genuine connection. In Magic Words: What to Say to Get Your Way, Wharton professor Jonah Berger explains how subtle shifts in language can make us more persuasive, creative, and confident. Then Mori Taheripour, author of Bring Yourself: How to Harness the Power of Connection to Negotiate Fearlessly, argues that successful negotiation begins with self-knowledge, empathy, and presence. Together, they reveal how to communicate more effectively without pretending to be someone you’re not.
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