Build Systems Before Your Business Becomes a Junk Drawer

In this episode of The One Small Change Podcast, Yvonne McCoy talks with business coach Cathy Smith about the shift from helping everyone to serving the right people. They discuss purpose, clear messaging, shiny object syndrome, collaboration, delegation, and the costly habit of giving away work before clients recognize its value. Guest Bio: Cathy Smith is a business coach for coaches. After 25 years in business and marketing, primarily with product-based businesses, she shifted into coaching and developed a focus on helping coaches build businesses they love. Her work helps coaches connect with the right audiences, clarify their message, and develop the business skills their coaching certifications often don’t provide. Chapters: 00:00 Introducing Cathy Smith's Transformation 04:48 Challenges of hiring for startups 07:43 Clarifying your coaching purpose 12:45 Importance of Specificity in Networking 16:10 Dealing with self-doubt and comparison 18:32 Hiring challenges and missteps 20:23 Streamlining the Sunday Scoop Process 23:37 Connecting with clients' real issues 27:14 Encouragement to subscribe and engage 29:56 Looking into the future Quote from the Guest: “Clients don't come from social media generally. They don't come from procrastination. Clients come from conversations.” Link: https://cathysmith.com.au/