Planning Beyond the Next Event Season with March of Dimes’ Laura Goodwin

A strong P2P strategy isn’t built by one team or one event season. Creating sustainable growth means bringing the right people together, building a shared vision and making decisions today with an eye toward where the program needs to go tomorrow. In this episode, Marcie Maxwell talks with Laura Goodwin, Vice President of Campaigns for March of Dimes, about how her team is planning for the future of March for Babies. Laura shares how teams across the organization come together to shape the strategy, launch it internally and equip local teams to bring it to life. They also explore the value of thinking beyond a single year, staying focused through inevitable ups and downs and understanding P2P’s role in the broader donor journey. Laura challenges the idea that P2P fundraising is transactional and shares advice for creating stronger alignment around a shared vision. Together, we’ll explore: ​Building cross-functional alignment around P2P strategy and execution Using long-range planning to guide today’s decisions and navigate short-term fluctuations Understanding P2P’s role in deeper donor relationships and the broader fundraising ecosystem Mentioned Links March of Dimes March for Babies @marchofdimes on Instagram, Facebook & X March of Dimes MODCAST Stay Connected on LinkedIn Connect with Laura Connect with Marcie Connect with the Peer-to-Peer Professional Forum (00:00) - Welcome to The P2P Soap Box (02:20) - Introducing Laura Goodwin (08:16) - Setting the Tone for Cooperative Input (16:24) - 2030 is Around the Corner! (19:58) - Driving with Focus (23:41) - The Transactional Misunderstanding (26:55) - Getting Started (29:35) - Get Involved