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The Panel
Justin Jackson, Brian Casel, Jordan Gal
Amp is the New 37signals
NOV 3, 202680 MIN
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Description
Amp Code's approach to running a company is potentially changing how software teams work, Justin and Jordan reflect on their own teams and how they compare to the bar Amp is setting for teams working with AI. Brian reveals a new project, Homegrown Systems, a productized service that installs a team of marketing agents inside your own company.
Timestamps:
- 0:10 Intros
- 3:20 AMP as "the new 37signals"
- 13:20 Why 37signals worked, and what AMP is questioning
- 17:36 Is process just performance theater?
- 19:03 How Jordan's and Justin's teams are adapting
- 24:53 Junior developers, AI-native hires and token budgets
- 27:38 Fiverr thought exercise
- 33:15 Reveal: Homegrown Systems
- 41:29 Where the demand comes from?
- 44:18 How is this different from open-source skills?
- 47:38 Who is the ideal customer?
- 58:21 First steps for validating a new product
- 1:00:13 Speed, decisions and the cost of hesitation
- 1:05:33 Hiring versus experiments
- 1:18:32 Wrap-up and community shout-outs
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Links mentioned in this episode:
Amp: Coding agent and dev environment built for the frontier
Raising an Agent — a podcast by Quinn Slack and Thorsten Ball
Shortcut
Fiverr
Homegrown Systems
coreyhaines31/marketingskills
AgentMail
Josh Pigford

