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The Partnership Economy

David A. Yovanno and Todd Crawford

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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

Recent Episodes

AUG 4, 2026
Why Growth PR Belongs in Every Affiliate Strategy with Kaila O'Connor, Founder of KMO HAUS
A People.com feature drives $10,000+ in 24 hours on a $6 product… A moment that sparked a career pivot, a new discipline, and a fresh way of thinking about how brands earn attention and revenue simultaneously.In this episode, Todd Crawford sits dow...
33 MIN
JUL 21, 2026
How Performance Creators Beat Meta's New Algorithm with Mal Chia, Managing Director & Co-Founder at Ecom Nation
Authentic. Lo-fi. And at scale. Today's algorithms demand it all from your ad creatives—so, how do you keep up without burning your team out?In this episode, Todd Crawford sits down with Mal Chia, Managing Director & Co-Founder at Ecom Nation, to u...
37 MIN
MAY 26, 2026
From Customer to Creator: Your New Growth Engine with Jordan Carter, Senior Manager of Affiliate Marketing at SharkNinja
The lines between creators, affiliates, influencers, and advocates are blurring fast. But for modern brands, that’s not a challenge — it’s an opportunity to build a smarter growth engine.In this episode, Todd Crawford sits down with Jordan Carter o...
33 MIN
MAY 12, 2026
From AI User to Native Leader with Keith Posehn, CEO at Zorz
A new frontier is opening in the workplace. It makes the difference between simply using AI as a tool and becoming an AI-native leader who actually builds value. In this episode, Todd Crawford sits down with Keith Posehn, CEO at Zorz, to unpack wha...
29 MIN
APR 28, 2026
How Partnerships are Reshaping Product Discovery with Seth Hagerty, Senior Director of Performance Marketing at Best Buy
Search is evolving, AI is reshaping discovery, and consumers are relying on creators more than ever to guide their decisions. So how do the BEST brands make the most of this shift? In this episode, Dave Yovanno sits down with Seth Hagerty, Senior D...
32 MIN