Ep. 180 - Checkout.com On The New Era of Marketing in Payments, with Checkout CMO Rory O'Neill, live from Money 20/20 USA 2026

Checkout.com powers payments for some of the world's best-known brands, and most of the people paying will never know its name. That's the point.In this episode of The Payments Shed, Justin Hanna chats with Rory O'Neill, Chief Marketing Officer at Checkout.com live from Money 20/20 USA 2026, to talk about the thinking behind putting an "invisible" product in some of the world's most visible advertising spots. Rory explains why the best payment experiences go unnoticed, why most B2B advertising tries to say too much, and why Checkout's campaign starts with the shopper rather than the feature list. They also get into the community of payment geeks obsessed with acceptance rates, transaction costs and checkout experience, what builds and breaks consumer trust, and what "invisible" means when AI agents start doing the shopping. Plus, Rory puts one thing on the Shelf of Shame. *** The Payments Shed Podcast is sponsored by Cyclops. Cyclops helps payments companies offer crypto acceptance, stablecoin settlement and payouts through one unified infrastructure platform. Find out more: ⁠https://cyclops.finance/⁠ The Payments Shed Podcast is sponsored by Salesloft. Salesloft uses agentic AI to turn buyer, conversation, deal and forecast data into clear actions that help revenue teams sell smarter. Find out more: ⁠https://www.salesloft.com⁠ The Payments Shed Podcast is sponsored by Mastercard Open Finance. Mastercard Open Finance enables businesses to use consumer-permissioned financial data to create more connected and personalised financial experiences. Find out more: ⁠https://www.mastercard.com/global/en/business/open-finance.html⁠ The Payments Shed Podcast is partnered with PCN. PCN is a global boutique recruitment agency connecting leading talent and businesses across fintech, cybersecurity, SaaS, e-commerce and Salesforce. Find out more: ⁠https://teampcn.com/⁠ Disclaimer: Views expressed are those of The Payments Shed Podcast hosts and guests, not their respective employers. Nothing discussed constitutes investment, legal, tax or financial advice.