Building a Value-Driven Marketing Services Business With Lee Allen

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Lee Allen has spent his career at the intersection of marketing, client growth, and business building. During nearly 19 years with adm Group, he progressed through senior leadership positions including Managing Director, CEO Americas, Global Chief Innovation Officer, and CEO of Effectus Partners, working with global brands including Coca-Cola, Diageo, Nestlé, Castrol, and Kraft. His latest chapter puts him back in the founder's seat. With Game Theory, built around the acquisition of MVP Index, he is creating a sponsorship intelligence business on a simple thesis: brands and rights holders need both rigorous measurement and strategic advice to make better commercial decisions, and the two are far more powerful together than apart. What makes Lee's story relevant to professional services leaders is how he approaches building a firm: identify a meaningful client problem, validate it with the market, build trust before selling, and connect strategy to measurable outcomes. We get into what that looks like across business development, enterprise sales, client retention, leadership, and building a business that can grow beyond the founder. Proposed Interview Structure: 1. You started out as an entrepreneur very young, spent nearly 19 years helping build and lead adm, and are now back in the founder's seat with Game Theory. What originally drew you to building marketing services businesses? 2. What specific problem is Game Theory solving for brands and rights holders, and why did it matter enough to you to build a company around it? 3. Who are Game Theory's ideal clients, and within those organizations, who typically holds the decision to bring you in? 4. You've talked about making regular "deposits" into your network without asking for anything in return. As a founder, how are you turning relationships and reputation into a consistent pipeline for Game Theory, and what has worked best in winning new business? Current Acquisition Channels: Referral Sub Question: For founders of professional services firms, where trust and expertise are often the product, what do you think about podcasting as a way to build authority, relationships, and ultimately generate business? 5. You've spent years selling into large global organizations with multiple stakeholders and long decision cycles. How do you move a prospect from an initial conversation to enough trust and internal buy-in to hire your firm? 6. Once you've won a client, what do you do to make sure they keep seeing value and it develops into a long-term relationship rather than a one-off engagement? 7. You've led established organizations and are now building from the ground up again. Where do you find yourself most challenged right now as a founder, if at all? 8. Looking ahead, where do you see the biggest opportunity for Game Theory and for sponsorship intelligence over the next few years? ********************************************************** Know more about Lee Allen Website Link: http://www.gametheoryinc.com Connect with Lee Allen on LinkedIn LinkedIn Link: https://www.linkedin.com/in/lee-allen-34b449b Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/