How to Build a Firm That Performs Through Constant Change With Zannah Ryabchuk

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Zannah Ryabchuk is CEO of Breakthrough Global, a professional services firm focused on business growth, leadership, and culture transformation. Over the past 14 years, she has worked with executive teams and organisations including Nomad Foods, JDE Peet’s, Coty, and Reckitt. Her journey through Breakthrough gives her an unusual perspective on growing and leading a services business. She has worked across communications, client management, client services, and leadership before becoming CEO in 2023, giving her firsthand experience of both delivering the work and running the firm behind it. In this conversation, we’ll get into the business behind Breakthrough: who they serve, how they win large organisations, what turns an initial engagement into a long-term client relationship, and the challenges of leading and growing the firm. We’ll also explore how Zannah thinks about marketing, sales, thought leadership, and where she sees the biggest opportunities ahead. Proposed Interview Structure: 1. You’ve gone from working across different roles within Breakthrough to becoming CEO. How did you get into this business in the first place, and what made you want to build your career around it? 2. What specific problem does Breakthrough help clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organisations, who typically holds the decision to bring Breakthrough in? 4. You’ve built relationships with some very large global organisations. How do those clients typically find Breakthrough, and what has been most effective for generating new business? Current Acquisition Channels: Referral Sub Question: You also co-host 3 Lessons from Breakthrough Leaders. What role has the podcast played in building the Breakthrough brand and relationships with potential clients, and what do you think about podcasting as a marketing tool for professional services firms? 5. When you’re selling transformation work into a large organisation, what does the journey from first conversation to signed engagement typically look like, and what have you learned about building trust during that process? 6. Once you’ve won a client, what do you do to make sure they keep coming back? How have you approached turning individual engagements into long-term client relationships? 7. As CEO of Breakthrough today, where do you find yourself most challenged when it comes to growing and leading the firm, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Zannah Ryabchuk Website Link: https://breakthroughglobal.com/us/homepage-us Connect with Zannah Ryabchuk on LinkedIn LinkedIn Link: https://www.linkedin.com/in/zannah-robinson-ryabchuk/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/