How to Build a Professional Services Firm Around AI-Driven Growth With Joy Youell

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Joy Youell has spent roughly two decades studying how humans communicate and, more recently, how AI communicates. Her background includes serving as chief content consultant on a large-scale LLM development project, advising on how an early language model interacted with users, and leading an LLM development team. Today, Joy runs Winsome Marketing, where her team helps professional services firms implement AI alongside SEO, content, thought leadership, and growth strategy. Her work has supported more than 200 mid-market and enterprise organizations, giving her a practical view of what it takes to turn emerging technology into something clients and teams can actually use. Joy is also the owner of ACE, an AI reskilling platform for growth professionals, as well as Hire a Writer and Winsome PR. Having built businesses across AI, marketing, training, content, and PR, Joy brings the perspective of both a specialist and a professional services founder: how do you stay ahead of major changes in your market while continuing to win clients, develop your team, and build a firm designed to last? Proposed Interview Structure: 1. You’ve gone from working on large-scale LLM development to building several businesses across AI, marketing, PR, and training. What originally pulled you into professional services, and what made you decide to build your own firm? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring you in and hire your firm? 4. You’ve built businesses around SEO, content, thought leadership, PR, and now AI. How are clients typically finding Winsome today, and what has worked best for consistently generating new business for the firm? Current Acquisition Channels: Referral Sub Question: Given your background in content and thought leadership, what do you think about podcasts as a marketing and authority-building tool for professional services firms? 5. When a potential client comes to you knowing they need help with AI or growth but isn’t completely sure what they need yet, how do you take that relationship from an initial conversation to a signed engagement? 6. Once you’ve won a client, what do you do to keep them coming back and build the kind of long-term relationship where Winsome becomes a trusted partner rather than a one-off provider? 7. With Winsome, ACE, Hire a Writer, and Winsome PR all growing in different directions, where do you find yourself most challenged right now as a professional services founder, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Joy Youell Website Link: https://winsomemarketing.com Connect with Joy Youell on LinkedIn LinkedIn Link: https://www.linkedin.com/in/joy-youell-a3b1279b Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/