How to Build a Professional Services Firm on Trust and Relationships With Cassie Rosengren

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Cassie Rosengren has spent more than a decade building DK Recruiting, an executive search and GTM recruiting firm that partners with companies at pivotal moments of growth, transformation, and reinvention. Her work puts her alongside founders and leadership teams when the stakes are high and the right hire can materially shape what happens next. Building that kind of firm requires more than being good at recruiting. Cassie has had to earn trust, develop lasting client relationships, build a reputation in the market, and create a business clients are comfortable turning to for critical decisions. On The Principal Podcast, we’ll get into the business behind that expertise: how Cassie has built DK Recruiting since 2014, how the firm wins and retains clients, how she thinks about growth, and where she sees the executive search and staffing market heading next. It’s a conversation about what it takes to build a professional services firm that clients trust and come back to. Proposed Interview Structure: 1. You came from a marketing background before getting into recruiting and eventually co-founding DK Recruiting. What got you into executive search, and what made you want to build your own firm around it? 2. What specific problem are you helping clients solve through DK Recruiting, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those companies, who typically holds the decision to bring DK Recruiting in? 4. You’ve been building DK Recruiting for more than a decade. How do your best clients find you today, and what has been most effective for consistently generating new business? Current Acquisition Channels: Cold outreach Sub Question: In a relationship-driven industry like executive search, what do you think about podcasting as a tool for building authority, relationships, and ultimately generating business? 5. Executive search is a high-trust service, especially when you’re working with founders on hires that can materially affect the company. What does your sales process look like, and how do you turn that initial conversation into a client engagement? 6. Once you’ve delivered successfully for a client, how do you stay valuable beyond that individual search, keep clients coming back, and turn those engagements into long-term relationships? 7. After more than a decade building DK Recruiting, where do you find yourself most challenged right now as a firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Cassie Rosengren Website Link: https://dkrecruiting.com/ Connect with Cassie Rosengren on LinkedIn LinkedIn Link: https://www.linkedin.com/in/cassierosengren/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/