How to Scale a Professional Services Firm Through Proven IP With Mike Oppedahl

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** Mike Oppedahl has spent more than a decade helping build GiANT Worldwide, progressing through roles including Managing Partner, Chief Revenue Officer, President, Partner, and now CEO. GiANT equips coaches and consultants with leadership frameworks, tools, certifications, and AI-supported resources they can take into their own client engagements. At the center of the business is 5 Voices, a practical leadership and communication framework used across organizations ranging from small businesses to Fortune 500 companies. Rather than relying exclusively on bespoke services, GiANT has built an ecosystem around its intellectual property, including certification, technology, published content, and a global community of more than 420 certified Guides. For professional services leaders, Mike’s experience raises an important question: how do you take expertise that traditionally depends on individual practitioners and turn it into a business that can scale? We’ll explore how GiANT attracts and retains clients, builds recurring revenue around IP, develops a global practitioner network, and thinks about the next stage of growth. Proposed Interview Structure: 1. You started your career as an engineer working on the F-15 program, then moved into running businesses and eventually spent more than a decade building GiANT. What pulled you into the professional services world in the first place? 2. What specific problem is GiANT helping coaches, consultants, and the organizations they serve solve today, and why does solving that problem matter so much to you personally? 3. Who are the ideal clients for GiANT today, and when you’re selling into an organization, who typically holds the decision to bring you in or invest in the work? 4. GiANT has built a brand around its IP, books, certification, and community. When it comes to generating new business today, where are your best clients actually coming from, and what has worked best for you? Current Acquisition Channels: Referral, Content, Meta Ads, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing and trust-building tool for professional services firms? 5. Leadership and culture can sometimes be difficult services to make tangible before a client experiences the results. How do you sell that value and move a prospective client from initial interest to actually investing in GiANT? 6. Once someone starts working with GiANT, what do you do to make sure they continue getting value, keep coming back, and ultimately develop into a long-term relationship with the business? 7. Now that you’re CEO and responsible for taking GiANT into its next stage of growth, where do you find yourself most challenged right now as a professional services leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about Mike Oppedahl Website Link: http://giantworldwide.com Connect with Mike Oppedahl on LinkedIn LinkedIn Link: https://www.linkedin.com/in/mike-oppedahl-8706584/?isSelfProfile=false Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/