How to Scale a Professional Services Firm Through People and Performance With David Aspinall

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod ********************************************************************** David Aspinall has spent more than 25 years building, operating, and transforming businesses across professional services, enterprise technology, and telecommunications. Today, he leads ELB Learning, a strategic workforce performance partner serving 80% of the Fortune 100. David brings an unusually broad perspective on what makes a services business work. He previously served as CEO of auticon US, founded Sales Enablement Partners before its acquisition by SBI, and spent six years as an operating investor at Capstone, with a track record that includes four acquisitions and three exits. At the center of David’s approach is disciplined execution: build strong teams, create clarity and accountability, measure outcomes rather than activity, and leave the organization stronger than you found it. We’ll dig into how those principles apply to growing a professional services firm, from attracting and winning the right clients to retaining them, scaling delivery, and building a team that can execute without everything depending on the founder or CEO. Proposed Interview Structure: 1. You’ve spent 25 years across professional services, technology, private equity, and now workforce performance. How did you first get into the professional services world, and what has kept you interested in building and leading these businesses? 2. What specific problem are you helping clients solve at ELB today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and within those organizations, who usually holds the decision to bring ELB in and hire you? 4. When it comes to attracting new clients for ELB, what’s working best today, and what have you learned about building trust and generating demand that other professional services firms could apply? Current Acquisition Channels: Referral Sub Question: What do you think about podcasts as a marketing and thought-leadership tool for professional services firms? 5. You’re selling into large organizations where there can be multiple stakeholders and long buying cycles. How do you typically take a prospective client from the first conversation to getting the deal across the line? 6. Once you’ve won a client, how do you make sure they keep coming back, and what have you learned about turning successful engagements into long-term client relationships? 7. With everything you’re building and changing at ELB right now, where do you find yourself most challenged as a CEO and operator, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? ********************************************************** Know more about David Aspinall Website Link: http://www.elblearning.com Connect with David Aspinall on LinkedIn LinkedIn Link: https://www.linkedin.com/in/diaspinall/ Apply to be a guest on The Principal Podcast: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/