David Brickley, STN Digital | Building a Leading Digital Sports Agency

David Brickley is the CEO and Founder of STN Digital, a specialized social media and digital marketing agency serving professional sports franchises, leagues, media networks, and elite athletes. Drawing from an early career in sports broadcasting—including hosting live post-game shows for LakersNation, interviewing Kobe Bryant, and producing at Fox Sports Radio—David launched STN Digital in 2013 to bridge the gap between sports organizations and digital-native fanbases. STN Digital architects and executes end-to-end digital strategies across major North American sports leagues (NFL, NBA, WNBA, NWSL) and corporate brands. The agency focuses on content creation, social performance optimization, and audience activation—specializing in high-profile "surge moments" such as Caitlin Clark’s Indiana Fever debut, NFL draft campaigns, and major team launches. STN Digital’s methodology treats organic social media as a top-of-funnel trust-building asset while converting digital engagement into sponsorable inventory and commercial revenue. In this episode, David unpacks the evolution of sports digital media over the last decade. David breaks down how to reverse-engineer fan psychology, the operational mechanics of preparing for viral franchise milestones, the distinction between brand marketing and lower-funnel sales campaigns, and why Fortune 500 companies are shifting from traditional linear media buying to owned brand studios and live creator partnerships.