Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from <a href='https://publishersummits.com'>The Publisher Summit</a>.
This week’s episode features Tobi Oredein, CEO and Founder of Black Ballad, the lifestyle publication for and by Black women in Britain. 
Tobi talked about how the brand’s transformation into an independent media and data company was driven by its membership strategy. Black Ballad today has a portfolio of events, from its flagship Black Ballad Weekender, attracting over 2,000 Black women across two days, to more intimate experiential events which have proved to be strong membership drivers.
Thanks to the Summit's premium sponsors; <a href='http://www.pugpig.com/'>Pugpig</a> and <a href='https://beehiiv.com'>Beehiiv</a>, and to the digital sponsors; <a href='https://www.qwoted.com/'>qwoted</a>, <a href='https://www.uplandsoftware.com/adestra'>Adestra</a>, <a href='https://woodwing.com/'>Woodwing</a> and <a href='https://warnerspublishing.co.uk/circulation/'>Warners</a> for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from <a href='https://publishersummits.com'>The Publisher Summit</a>.
This week’s episode features Tobi Oredein, CEO and Founder of Black Ballad, the lifestyle publication for and by Black women in Britain. 
Tobi talked about how the brand’s transformation into an independent media and data company was driven by its membership strategy. Black Ballad today has a portfolio of events, from its flagship Black Ballad Weekender, attracting over 2,000 Black women across two days, to more intimate experiential events which have proved to be strong membership drivers.
Thanks to the Summit's premium sponsors; <a href='http://www.pugpig.com/'>Pugpig</a> and <a href='https://beehiiv.com'>Beehiiv</a>, and to the digital sponsors; <a href='https://www.qwoted.com/'>qwoted</a>, <a href='https://www.uplandsoftware.com/adestra'>Adestra</a>, <a href='https://woodwing.com/'>Woodwing</a> and <a href='https://warnerspublishing.co.uk/circulation/'>Warners</a> for their support.

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit.
This week’s episode features Tobi Oredein, CEO and Founder of Black Ballad, the lifestyle publication for and by Black women in Britain. 
Tobi talked about how the brand’s transformation into an independent media and data company was driven by its membership strategy. Black Ballad today has a portfolio of events, from its flagship Black Ballad Weekender, attracting over 2,000 Black women across two days, to more intimate experiential events which have proved to be strong membership drivers.
Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.

Black Ballad's Tobi Oredein on how events drive membership and community

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