How a niche podcast makes live events and sponsorships pay

OCT 19, 202618 MIN

Description

Welcome to the latest season of The Publisher Podcast, bringing you the best of the main stage sessions from The Publisher Summit. Big listener numbers make podcasts attractive commercially, but a podcast with the right listeners can still see incredible commercial success with the right combination of editorial expertise and marketing. Energy Voice Out Loud from DC Thomson has seen consistent commercial success, making six figures from listener numbers in the hundreds. Senior Marketing Manager Emma Lamont and News Editor Erikka Askeland talk about how the editorial team work with clients to craft episodes that perform well with listeners, how they make podcasts an attractive proposition for sponsors, and how taking the podcast on the road with Energy Voice Live has created high-impact moments for their audience. Thanks to the Summit's premium sponsors; Pugpig and Beehiiv, and to the digital sponsors; qwoted, Adestra, Woodwing and Warners for their support.