Plan to Win: Scott Shuford

Dr. Dave sits down with Scott Shuford, founder of FrontGate Media and one of the original voices in Christian marketing. Scott has spent twenty-five years on the west coast doing the same work Dr. Dave has been doing on the east coast, and this is the first time the two of them have sat down together. Their conversation covers what actually works in Christian marketing right now, why owning your audience matters more than chasing platform followers, the surprising results of a fifteen-tactic launch test with actor Kevin Sorbo, and the diagnostic mindset that separates ministries that grow from ministries that plateau.