Zillow Just Announced Brands Can Reach Its Home Shoppers On Pinterest | The Real Word 418

Byron Lazine and Nicole White discuss the latest real estate industry news: Zillow Elevate, how it’s monetizing housing data through Pinterest, and what agents can offer that portals can’t. BAM Camp Team Leaders: https://bamcamp.remindermedia.com/ 🔑 𝐁𝐞𝐜𝐨𝐦𝐞 𝐚 𝐦𝐞𝐦𝐛𝐞𝐫 𝐨𝐟 𝐁𝐀𝐌𝐱: https://www.skool.com/bamx 👉 𝐑𝐞𝐦𝐢𝐧𝐝𝐞𝐫𝐌𝐞𝐝𝐢𝐚: Tired of spending your hard-earned money on marketing you know never makes it past the trash can or spam filter? Imagine getting texts and calls thanking you for your marketing. That’s what we do for you → https://remindermedia.com/bamsample/ 🔔 Subscribe to the BAM YouTube channel: https://tinyurl.com/aatxhaka 📩 Subscribe to BAM Newsletter: https://newsletters.nowbam.com/bam-daily ✅ Stay Connected With Us 👉 Connect with Byron Lazine: https://www.instagram.com/byronlazine 👉 Connect with Nicole White: https://www.instagram.com/nicolewhite.ct/ 🔗 This episode's sources: https://www.zillow.com/news/zillow-brings-housing-intent-to-pinterest/ https://www.zillow.com/brands/ https://www.linkedin.com/feed/update/urn:li:activity:7492725295234338816/ ⏰ Timestamps: 00:00-00:34 Intro 00:35 Zillow Just Started Selling Your Data to Pinterest 02:19 200+ Signals: Inside Zillow's New Ad Targeting Machine 03:30 Prediction Time: What’s the Next Move for Zillow Elevate? 05:34 235 Million Users, Only 4 Million Transactions a Year 06:39 How Does Zillow’s Move With Zillow Elevate Change That? 09:54 Does This Make the Agent’s Trusted-Vendor Network More Valuable, or Does Zillow Risk Replacing the Agent as That Connector? 11:18 Why Nobody Has Cracked the "Uber Eats for Contractors" Problem 13:58 Nicole's Framework for Matching Clients to the Right Contractor 16:42 Small-Town Reputation Is the One Thing Zillow Can Never Replace 17:10 What Can an Agent Provide That Zillow Elevate Can’t Replicate? 18:31 "If You Think Zillow's Doing This for You, You're Kidding Yourself" 21:16 The $100M+ Team Merge Sale That Proves Portal Partnerships Pay Off 23:26 Byron and Nicole Close With the "Triggering" Bit BAM PARTNERS 𝐑𝐞𝐚𝐥𝐭𝐨𝐫.𝐜𝐨𝐦: The marketplace that puts real estate professionals first. Get access to high-intent buyers & sellers and the advanced marketing tools required to scale your business in today’s market → https://succeed.realtor.com/2026-rdcproductoverview?utm_campaign_id=701Ka000001BKeiIAG&product_type=RDC&rtype=Single_Agent&lead_origin=Email&utm_medium=Email&utm_content=BAMemlcomm&utm_source=Email_Campaign 𝐙𝐨𝐨𝐝𝐞𝐚𝐥𝐢𝐨: Instantly connect your leads and clients with a menu of cash offers and selling solutions. Use code BAM for 15% off at zoodealio.com. Or join BAMx and get access for free! → https://www.skool.com/bamx/about 𝐑𝐚𝐲𝐬𝐞: Rayse gives agents the tools to make their value undeniable. From Buyer Presentations to client collaboration and Closing Reports, Rayse ensures every effort is seen and every client stays engaged. → https://www.rayse.com/ 𝐒𝐡𝐢𝐥𝐨: The intuitive AI assistant built for high-performing real estate teams that listens, coaches, and guides your agents in real time so they can close with confidence → https://shilo.ai/ 𝐏𝐫𝐨𝐩𝐒𝐭𝐫𝐞𝐚𝐦: The most trusted provider of comprehensive real estate data nationwide. Try it FREE → https://trial.propstreampro.com/bam/ 𝐒𝐮𝐦𝐦𝐢𝐭 𝐕𝐀 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬: Leverage your business with a REAL ESTATE-TRAINED Virtual Assistant → https://www.summitvasolutions.com/byronlazine-referral #Zillow #RealEstateNews #WhatIsZillowElevate