The Rebellious Leader™

If Instagram feels like a beast you can't control, this episode is going to change that. I'm joined by Claire, founder of Studio 5 Social, who's spent years helping business owners get seen and get sales on Instagram without the overwhelm. We get into the four biggest mistakes she sees over and over, why chasing virality can actually wreck your business, the trend she was doing before anyone else, and the one thing about your Instagram audience that most people don't realise until it's too late. Key Topics Covered In this conversation with Instagram strategist Claire from Studio 5 Social, we cover: The four biggest Instagram mistakes business owners make and how to fix them Why the algorithm isn't a beast, it just needs to be taught How to know if your content strategy is actually working, beyond likes and followers Why going viral can be the worst thing that happens to your business How to get comfortable on camera when you hate being on camera Why you don't actually own your Instagram audience, and what to do about it A breakdown of her offers, including the one she'd "marry" and the one she'd ditch Connect With Claire, Studio 5 Social Instagram: @studio5social (DMs are her happy place) Email: [email protected], also available for enquiries Website: studio5social.co.uk Let's Connect: Come say hi on Instagram: @mills_gray Website: https://www.millsgray.com The Rebellious Leader Book: https://www.millsgray.com/book/

You know you need to be more visible. You know you need to market your business, sell, follow up or finally build the thing you keep talking about. There’s just one small problem: you genuinely don’t have the bloody time. But is lack of time actually the problem? In this episode of The Rebellious Leader, I’m sharing a conversation with a client whose diary was so full that the obvious answer seemed to be better time management, stronger boundaries and saying no to more work. Except when I asked her whether saying no would become easier if she had more than enough money coming in, she said no. And that changed the conversation. Because sometimes busyness isn’t just a capacity problem. Sometimes it’s also doing a very useful job of keeping us away from the bits of business that feel uncomfortable visibility, self-promotion, selling, being judged or questioning whether we’re credible enough. We’ll explore why the presenting problem is rarely the governing problem, how your business can start mirroring what’s happening underneath your behaviour, and why creating more space won’t necessarily change anything if you haven’t looked at what you’ll do once that space exists. I also talk about why this isn’t about turning every legitimate business problem into a mindset problem. Sometimes your diary really is ridiculous. Sometimes your strategy needs fixing. Sometimes you need more leads, better conversion, higher prices or fewer offers. The interesting work is knowing which problem you’re actually solving. Resources: If this episode gave you one of those slightly uncomfortable oh shit moments, come and tell me on Instagram: @mills_gray And if you want to look at your business differently, grab a copy of my book, The Rebellious Leader — a business book for women done playing by the rules. Explore working with me: https://www.millsgray.com

If you're constantly telling yourself don't check, don't reply, don't get involved, don't rescue… I don't think you necessarily need better boundaries. You might need better business design. In this episode of The Rebellious Leader, I'm questioning one of the most overused pieces of advice given to successful women in business: “You need better boundaries.” Because there's a massive difference between a personal boundary and a structural boundary. One requires you to keep resisting the thing. The other changes the business so you don't have to. I share a client example that made me ask, “Why the fuck are your clients in your WhatsApp?”, as well as how I've had to rethink my own relationship with Voxer, client access and availability as my business has evolved. Because being accessible to your clients doesn't mean being constantly available to them. And sometimes we're getting pissed off because people aren't respecting boundaries we've never consistently taught them in the first place. Let's Connect: Come say hi on Instagram: @mills_gray Website: https://www.millsgray.com The Rebellious Leader Book: https://www.millsgray.com/book/

One quiet sales week and suddenly the offer's wrong, your messaging isn't landing, Instagram is dead and you're 36 hours away from rebuilding your entire funnel. Sound familiar? In this episode of The Rebellious Leader, I'm talking about something I see all the bloody time with successful business owners and am very capable of doing myself: Reacting to discomfort as though it's evidence that something in the business needs fixing. Because a disappointing result is data. It isn't automatically a problem. There's a big difference between responding strategically to what your business is telling you and emotionally reacting because you don't like what just happened. And when you're a high-achieving founder who's very good at solving problems, doing something can feel far safer than sitting still long enough to work out whether there is actually a problem to solve. In this episode, I talk about: Why one bad sales week isn't necessarily a sales problem The difference between an event and a genuine pattern Why successful founders can become addicted to fixing things How emotional reactions to business data create questionable strategy Why boredom can make you want to unnecessarily reinvent a successful business How to tell when your business genuinely does need changing Why observation is an active part of good business strategy The questions to ask before you fuck with your funnel Connect with me If you like the way I think about business, leadership and the invisible problems underneath what's happening on the surface, you'll love my book, The Rebellious Leader A Business Book for Women Done Playing by the Rules. Buy The Rebellious Leader: LINK HERE Or come and find me on Instagram: @mills_gray

Ever feel like your branding is "fine" but something still doesn't sit right? This week I'm joined by Vanessa Jennings, founder of Bake Brands, who spent a year building a "neutral" personal brand before realising it was the exact opposite of who she actually is. We talk about ditching the coach label for strategist, why bold branding attracts the right clients, the AI slop ruining content right now, and what actually makes a brand magnetic online. If you've been quietly rebranding in your head for months but haven't pulled the trigger, this one's for you. Key Topics Covered In this conversation with brand marketing strategist Vanessa Jennings, we get into: How to know when your branding isn't aligned with who you are Why she moved from "neutral" branding to bold, colourful, and unapologetically her The difference between positioning yourself as a coach versus a consultant or strategist How five redundancies in the fashion industry built the resilience to run her own business What actually makes a brand feel magnetic to the right clients Her honest take on using AI in business, including why AI-written content is killing trust The stat on personal branding and employee advocacy most business owners are sleeping on How human design and gut instinct shaped her rebrand Let's Connect: Come say hi on Instagram @mills_gray — I love sending voice note responses to your questions. Share this episode to your stories and tag me for a happy dance. Website: https://www.millsgray.com The Rebellious Leader Book: https://www.millsgray.com/book/ Connect With Vanessa Jennings: Instagram: @VanessaEves Business Instagram: @bake.brands Website: bake-brands.com