The Rebooting Show

Brian Morrissey

Playboy's next act

SEP 8, 202640 MIN

Description

Playboy is rebuilding itself as a lifestyle brand for a new era. President David Miller joins me to discuss why content is now the brand’s marketing engine, the return of the magazine, and Playboy’s expansion into licensing, events, membership and hospitality. Chapters: 01:33 From Nat Geo to Playboy 02:49 Rebuilding Playboy as Brand 07:51 Audience and Cultural Moment 16:51 Magazine Return and Business Model 35:46 Membership Events and Future