Adam Reek and Bradley Roe spent 16 years building Peloton magazine, sold it to Outside, and watched it get shut down. Then they started over. Fausto is a high-end print magazine about cycling as a lifestyle. Adam and Brad explain why they've opted out of the digital media rat race. We get into the newsstand economics, the Monocle and Surfer's Journal models, and why patience is the thing they learned the first time around.
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