The mushy middle of AI adoption

Publishers are adding AI tools, but the news product remains largely unchanged. Martin Schiori, former deputy publisher and AI lead at Sweden’s Aftonbladet and now co-founder of newsletter startup Hint Media, joins Brian Morrissey to discuss where that leaves news businesses. We explore the choice between becoming AI-powered information services and building around human relationships, why journalists’ identities as writers complicate adoption, and the risk of trying to do a little of everything without giving audiences a compelling reason to come back. Chapters: 01:33 AI Inside the Newsroom 07:43 Future News Products and Trust 24:58 Liquid Content 29:32 Participatory News Interfaces 40:53 Hint Community Model