Patagonia Just Put Used Gear Next to New. Why Isn't Everyone Else?

Today Colin is joined by Patagonia's Aileen Ottenweller, Senior Director of Impact Marketing, Policy and Communications, to discuss the company's decision to integrate its Worn Wear secondhand marketplace directly into Patagonia.com. It's a significant shift in how an outdoor brand approaches resale. Instead of sending shoppers to a separate website, Patagonia is putting used products alongside new ones and giving consumers the choice. But why did it take four years to make the change? And does keeping resale separate from a brand's primary e-commerce business undermine the environmental message behind offering secondhand products in the first place? Send your feedback to [email protected] 05:17 – Why Patagonia Is Bringing Worn Wear Into Its Main Website 17:11 – Do Brand-Owned Resale Platforms Have a Future? 20:17 – Can Secondhand Become a True Retail Distribution Channel? 21:00 – Sponsor Break 23:00 – Does the Outdoor Industry Make Too Much Stuff? 27:36 – The Contradictions of Growth and Environmental Responsibility 29:55 – Patagonia's Leadership on Public Lands The Rock Fight is a production of Rock Fight, LLC