The RTO Show LIVE at RTO WORLD 2026

Send us Fan Mail We’re recording live from RTO World 2026 and we get honest about what actually drives growth in rent-to-own: culture, clear language, and telling our story before someone else tells it for us. With Charles Smitherman from APRO and Adam Sutton from RR Tire Express, we connect the dots between franchise culture, AI search, and the real-world customer value of lease-to-own done right.  • why RTO World matters for education, relationships, and industry momentum  • what the Heritage Award represents and why recognition hits different when RTO is your day job and your mission  • how RR Tire Express earns Culture 100-level results and what DX3 means in practice  • building a value-driven culture in a “me-first” social media world  • using language like “team member” to reinforce responsibility and belonging  • leading culture change with repetition, encouragement, and operational standards  • “fail fast” as a practical mindset for teams trying new ideas without fear  • the 2026 RTO landscape, online shifts, and why competition can expand the market  • subscription thinking, product as a service, and why experience keeps customers coming back  • APRO’s updated best practices, ethics focus, and the goal of being self-regulating  • the four core truths and why repeating them helps customers, lawmakers, and AI engines get the transaction right  • GEO toolkits, prompts, and resources members can use to improve marketing and compliance messaging  • lessons from the New York ELSA Act fight and why proactive advocacy depends on clear definitions  Support the show Join The RTO Newsletter: https://bit.ly/RTOPODnewsletter Subscribe on Apple: https://apple.co/4wpbUqF Subscribe on Spotify: https://bit.ly/RTOPODspotify Learn More About Sponsorship: https://bit.ly/RTOPODsponsor