Flower Farming and Agritourism in Southern Alberta with The Lilac Row & Tourism Lethbridge

On this week's episode of The Rural Woman Podcast™, you'll meet Charlyn Collins from The Lilac Row and Dominika Wojcik from Tourism Lethbridge. About The Lilac Row The Lilac Row is a flower farm near Coaldale, Alberta, rooted in a third generation family farm. Founded in 2020, The Lilac Row blends generations of agricultural tradition with a modern, sustainable approach to floriculture. The farm specializes in garden-inspired wedding florals, seasonal bouquets, and unique agri-tourism experiences including U-pick events, workshops, and classes. Named after the lilac hedge planted on the family farm decades ago, The Lilac Row represents a legacy of family, stewardship, and a deep connection to Southern Alberta. About Dominika Dominika Wojcik is the Senior Director of Communications at Tourism Lethbridge, where she helps lead destination marketing, stakeholder engagement, and tourism development initiatives. A passionate advocate for Southern Alberta, she works closely with industry partners to showcase the region's unique experiences, from culinary tourism and agritourism to major events and regional collaborations. Dominika is passionate about connecting visitors with the people, places, and stories that make Southern Alberta special. For full show notes, including links mentioned in the show, head over to wildrosefarmer.com/tourismlethbridge . . . This week's episode is brought to you by Tourism Lethbridge Never been to Lethbridge? Here's your sign! It's Alberta's hidden gem — coulees, river valley, small-city charm, and way more to do than you'd expect. And they've made it easy to explore with the Explore Lethbridge app — your free digital passport to the city. Sign up in seconds, pick a curated trail — outdoor adventure, local eats, art and culture — and check in at each stop with your phone. Every check-in earns points you can cash in for local rewards along the way — no guesswork, no wandering aimlessly. So if Lethbridge has never been on your radar, let it surprise you. Head to ExploreLethbridge.app and start your trail. . . . Let's get Social Follow The Rural Woman Podcast on Social Media Instagram | Facebook Sign up to get email updates Join our private Facebook group, The Rural Woman Podcast Community Connect with Katelyn on Instagram | Facebook | Twitter | Pinterest . . . Support the Show Patreon | PayPal | Become a Show Sponsor Leave a Review on Apple Podcasts | Take the Listener Survey Screenshot this episode and share it on your socials! Tag @TheRuralWomanPodcast + #TheRuralWomanPodcast . . . Meet the Team Audio Editor | MixBär. Patreon Executive Producers Sarah R. | Happiness by The Acre . . . More with Katelyn One on One Podcast Consulting | Learn More