You Don’t Need 50K Followers To Fill A High-Ticket Mastermind (With Sophie Griffiths)

Group programme strategist and Meta ads specialist Sophie Griffiths flew 25 hours to sit down with me in the studio in Western Australia. Pen and paper at the ready: this is a masterclass on filling your group the right way. — Sophie's journey from British Airways, to redundancy on maternity leave, to becoming a group programme strategist and Meta ads specialist — How filling a group with ads has changed since the COVID-era "whack an ad out" days — Why you start with your offer, not your ads, and Sophie's Goldilocks exercise for finding your just-right client — How trigger points shape your lead magnet, and the three types of lead magnet (mini, middle and maxi) — The Messaging Bridge: how to nurture leads with proof, process and a signature system — Why you don't need 50,000 followers or a mega email list to fill a high-ticket mastermind, but you do need to be growing all the time — Sophie's top three priorities for growing your group, plus her SuperFans Sprint LINKS: Connect with Sophie Griffiths on Instagram: https://www.instagram.com/sophiegriffithsco Sophie's website: https://sophiegriffiths.co Sophie on LinkedIn: https://www.linkedin.com/in/sophie-l-griffiths/ The Lionhearted CEO Podcast: https://sophiegriffiths.co/podcast SuperFans Sprint: https://sophiegriffiths.co/superfans-sprint FREE GUIDE: Sell Out & Retain Mastermind Clients in 2026: https://ellieswift.com/mastermind2026 Connect with Ellie on Instagram: https://www.instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/ceomoves Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+: The Scalable Freedom Mastermind - https://ellieswift.com/mastermind LINKS: FREE TRAINING: The Most Efficient Strategy to Fill Your Mastermind in 2026 ellieswift.com/training Connect with Ellie on Instagram: https://instagram.com/elliehswift Subscribe to Inside The Mastermind Newsletter: https://ellieswift.com/newsletter Watch on Youtube: https://www.youtube.com/@elliehswift Keen to work together? Sell Out Your Mastermind: The Mastermind Model - https://ellieswift.com/model Be Coached By Ellie to $500k+ : The Scalable Freedom Mastermind - https://ellieswift.com/scalablefreedom