Matt Malanga is the Chief Marketing Officer at JW Player, the video platform for video-driven companies. Matt is a full-stack, hands-on CMO who is well-versed in disrupting industries, building winning cultures, and driving top-line growth. He has played a key marketing leadership role in five startups across SaaS and Fintech space - each getting to a successful exit either through an acquisition or IPO. Here are a few of the topics we’ll discuss on this episode of Long Story Short: Leveraging original research to create content and drive demand Aligning your internal stakeholders around what matters most to your buyers How to connect your ICP to your brand to drive awareness and relevance The importance of identifying the right survey audience and why it’s like a bullseye How to effectively launch a new brand in a competitive market Why quantifying buyer insights is the key to gaining alignment from your GTM team The importance of building a bridge to finance as a marketing leader How Sirkin Research’s work differs from Gartner and Forrester Connect with Jeff:LinkedInConnect with Sirkin Research:WebsiteLinkedIn