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The Site Shed | #1 Podcast For Tradies & Contractors
Matt Jones - Helping Tradies Build Smarter, Scalable Businesses
Winning the Big Contract Isn't the Risk. Delivering It Is | ft. Rafael Diaz | Ep. 519
OCT 6, 202658 MIN
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Description
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Most trade business owners talk themselves out of the bigger job before they even price it. The competitor looks too big, the paperwork looks too heavy, and staying at the size that feels safe starts to look like the smart call. Matt Jones sits down with Rafael Diaz from Diaz Group LLC in Chicago, who started out on his dad's landscape crews and has grown the business from residential patios to City of Chicago municipal contracts, a national subcontractor network and now maintenance contracts in Mexico. His view is blunt: the risk was never winning the contract. It's whether your systems and your leadership team can handle what comes after.
Rafael walks through the four checks he runs before bidding on any contract (pricing, understanding the contract, capacity, and leadership readiness), how he breaks a won contract down into crews of vendor partners and keeps quality control across them, why "always hiring" is the only way to have people ready when the bid lands, and the four-step onboarding process every new hire goes through, from field worker to office lead. If you've been circling a tender that feels a size too big, this one will tell you whether it's a real capacity problem or just fear.
🎥 Watch the full episode: https://youtu.be/RPY-nZLaY-U
KEY CHAPTERS
00:00 - Introduction
01:09 - Meet Rafael Diaz
02:00 - From Residential to Municipal Contracts
04:06 - Going International Into Mexico
06:16 - Everything Starts With a Vision
08:49 - Community Service as a Growth Strategy
12:03 - Owner Operator to Business Process Mentality
16:05 - Getting Subcontractors to Follow Your Systems
20:05 - Breaking a Contract Down Into Crews
21:22 - Quality Control Across Subcontractor Crews
24:48 - Taking the Model to Mexico
31:27 - The Four-Step Onboarding Process
34:08 - Field Training and Safety Standards
37:17 - Four Checks Before Bidding on a Big Contract
41:43 - Always Hiring: Building a Recruitment Pipeline
43:12 - Is Your Leadership Team Ready?
46:14 - Promoting From Within and Career Paths
52:23 - Closing Remarks and Resources
About the Guest: Rafael Diaz
Rafael (Rafa) Diaz is the co-founder of Diaz Group LLC, a Chicago landscape maintenance, vegetation control and snow removal business he started with his brother Ruben in 2007 after growing up working on his father's crews. The business has moved from residential design-build to commercial work, City of Chicago municipal contracts, regional Midwest contracts and a national footprint delivered through subcontractor "vendor partners", and is now six months into its first contract in Mexico. Around the main business Rafael has built an ecosystem of support companies, including Master the How, a training and systems implementation business, and an equipment rental company that helps his subcontractors deliver to standard.
Website: https://diazgroupllc.com
LinkedIn: https://www.linkedin.com/in/rafael-diaz-840aba13/
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