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The Truth About Social Ads
Jason Smith
How GOHUNT Went From Idea to Helping Hunters — with Chris Porter
JUL 14, 202657 MIN
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Description
What do you do when your industry is one of the most restricted ad categories on Meta? Chris Porter, President & Co-founder of GOHUNT, built one of the most impressive brands in the outdoor space without leaning on the paid social playbook most brands take for granted.
We get into how GOHUNT went from a 2013 idea to a full ecosystem — research tools, maps, gear, memberships, and original content — plus:
Marketing lessons Chris brought over from Full Tilt Poker and online gaming
Growing a brand when platforms restrict your ads
Why the influencer landscape is shifting and what actually works with ambassadors now
The membership-rewards flywheel that funds customer acquisition
What GOHUNT's acquisition taught him about durable, community-first growth
Guest: Chris Porter — gohunt.com | @gohunt
Host: Jason Smith — Spotlight Social Media Consulting, LLC | spotlightsocialadvertising.com

