The Most Successful Leaders Ask This One Question with Art Serna

On this episode of The Ty Brady Way, Ty sits down with Art Serna to talk about turning uncertainty into an advantage and building a life around purpose, service, and human flourishing. Art shares how growing up between Mexico and Texas shaped the way he sees opportunity, from watching his grandfather work as a farm worker who never learned to read to seeing his parents work tirelessly to build a better life for their family. Art opens up about learning to embrace being an outsider instead of seeing it as a weakness. He explains why outsiders often ask better questions, challenge assumptions, and see opportunities that others miss. Art also breaks down the three-horizon framework he uses to make decisions: what needs to happen today, what assumptions are changing around you, and what future deserves to exist. You’ll hear how this approach has helped him navigate leadership, entrepreneurship, education, healthcare, and the rapidly changing world of AI. Art also shares the deeply personal story behind his work with SpineHope and how helping his mom navigate breast cancer changed the direction of his life. Today, he’s helping expand access to complex pediatric spine surgery for children around the world while looking for new ways technology and unlikely partnerships can solve real human problems. His message is simple but powerful: don’t let being unknown, inexperienced, or outside the system stop you. Get clear on the future you want to help create, find the people who share that purpose, and start building. If you’ve ever wondered whether your unusual path might actually be your greatest advantage, this episode is for you. Connect with Art Serna: Learn more about Art and his book, The Unknowns Rising, at unknownsrising.com Learn more about SpineHope and its work at spinehope.org As always, we would like to hear from you! Email us at [email protected] Or DM us on Instagram @thetybradyway