273. Anthony Geisler: UFC, Pilates, $8T Longevity & ULC
You wouldn't look at Anthony Geisler today and guess he was 145 pounds at six feet tall, a burned-out kid working too hard, eating too little, and sleeping less. Then a doctor gave him three pieces of advice, and Anthony drove home and joined a boxing gym that same day. That moment is where this episode starts, and it's why he and I ended up partners in the Ultimate Longevity Centers two decades later.
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Timestamps
01:29 - Introduction: Resilience, entrepreneurship, and the ULC mission
03:28 - The $100 bill and seeing two kinds of families
06:19 - 145 pounds and the doctor who saved his life
07:41 - Buying LA Boxing and the first franchise sale
09:28 - The UFC acquisition and running UFC Gym
10:50 - On the couch, then Club Pilates lands
11:32 - Scaling Club Pilates from 18 to over 1,000 stores
12:27 - The TPG exit and going public
13:40 - Why industry data matters before you build
15:40 - Pilates Addiction and 300 franchises in months
17:18 - Mass-scale wellness vs. the top 2%
18:42 - Secrets to scaling without diluting culture
26:11 - Childlike fascination and the InBody story
28:19 - Fear, Navy SEALs, and the bug that never leaves
30:00 - Advice for anyone starting late
31:48 - The $8 trillion longevity opportunity
38:52 - COVID, citizen scientists, and Gen Z dropping alcohol
39:24 - Community, connection, and run clubs as medicine
Disclaimer: This podcast is for informational purposes only and does not provide medical advice. It is not intended for diagnosing or treating any health condition. Always consult a licensed healthcare professional before making health or wellness decisions.
Gary Brecka is the owner of Ultimate Human, LLC which operates The Ultimate Human podcast and promotes certain third-party products used by Gary Brecka in his personal health and wellness protocols and daily life and for which Ultimate Human LLC and / or Gary Brecka directly or indirectly holds an economic interest or receives compensation. Accordingly, statements made by Gary Brecka and others (including on The Ultimate Human podcast) may be considered.
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