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The Value Pricing Podcast
Mark Wickersham
Understanding What Your Ideal Client Really Wants
NOV 9, 202638 MIN
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Description
Are you attracting the right clients to your accounting firm?
Discover why understanding your ideal client is the key to success.
Learn the four things you need to know about your ideal clients.
Find out how to uncover what your clients really want.
Discover how to use their own words to improve your marketing.
Attract better clients. Charge higher fees.
And learn how to create a powerful positioning statement that wins more business.
The latest episode of the Value Pricing Podcast is now available: Understanding What Your Ideal Client Really Wants
In today's episode you will learn:
Why defining your ideal client attracts better business opportunities
The four essential things you must understand about clients
How to uncover your clients' frustrations, fears, wants and aspirations
Simple ways to research what your ideal clients really want
How to use your clients' words to improve marketing
How to create a powerful positioning statement that wins business
Don't miss out on discovering how to understand what your ideal clients really want, attract better clients, and win more business with powerful marketing.
Listen now!

