The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tip

If you're unsure what to post on YouTube going into 2026, you're not alone. The platform hasn't just changed — people's expectations have changed. In this episode, I'm breaking down what's actually working on YouTube right now and why the creators seeing growth aren't chasing trends, viral formats, or flashy editing. They're creating content that feels relatable, story-driven, and grounded in real life. I'll walk you through the shift I'm seeing across YouTube, share concrete examples from different niches (including cooking, real estate, and home décor), and explain why clarity around who you're creating for matters more than ever — whether you have a business or not. If you want more views in 2026 without burning yourself out or turning into someone you're not, this episode will give you a much clearer direction. Show Notes In this episode, we talk about: Why "what worked before" isn't enough going into 2026 The shift from polished, formulaic content to relatable, story-driven videos What viewers are actually responding to right now on YouTube Why clarity around your audience matters — even if you don't have a business The difference between creating helpful content and creating clickable content Real-life examples of what to post in different niches: Cooking and food content Real estate channels Home décor and lifestyle creators How storytelling drives views without feeling salesy Why chasing views alone is exhausting — and what works better long-term Want more support? If you're trying to grow on YouTube and want clearer direction on what to post, how to package your videos, and how to build momentum without burning out, you can learn more about my YouTube program at: https://thisisvirginiakerr.com/this-is-youtube-school

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes creators make with messaging ✨ How to craft a title + thumbnail+ intro that work together ✨ The simple test I use to know if a video will get clicks If you want to leanr how to get live coaching like this inside Story-Driven YouTube School, click here. Grab my 10 Minute B-Roll Plan with 40+ b-roll ideas here.

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the extremely simple YouTube process she now uses to consistently post videos from home — using nothing more than her computer — while running her business and raising her kids. We talk about: • How she built a YouTube system that actually fits her life • The mindset shift that finally made YouTube "click" • How storytelling helped her connect instantly with the right people • Why she's more confident than ever showing up on camera • The business growth she's already seeing from this clarity and consistency If you've been overthinking YouTube, struggling with confidence, or feeling like you don't have time… Nikki's story will show you what's possible with a simple system and a little support. ✨ LAST DAY! Today is the final day to save $300 on Story Driven YouTube. If you want the same structure, coaching, and clarity Nikki used to transform her channel — use the link below to join before the Black Friday Special ends. 👉 Black Friday Special: Save $300 here! Learn more about Nikki: Freebie: 5 Days to Finally Know What to Eat in Perimenopause Website: www.intentionalwellnesscoaching.com Podcast: Real Food. Real Energy. Real Life.

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve their intros, create a focused content plan, simplify their workflow, and understand how to make videos that lead viewers toward becoming clients. These are simple, proven steps that work especially well for creators over 40 who want clarity and growth without burning themselves out. If you're tired of guessing your way through your channel, this episode will give you a clear direction for what to fix first. Black Friday Special — Save $300 My Black Friday special for Story Driven YouTube School is officially live. From now through November 21st, you can save $300 on the full program and get the step-by-step system you need to create videos that get views and build your impact and community. Grab the Black Friday special here 👉🏻 https://thisisvirginiakerr.com/this-is-youtube-school

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and call-to-action Choose where and when to record, edit, and publish for consistency Build a repeatable YouTube video planning system that saves time and boosts performance Whether you're a content creator or business owner over 40, this is the simple framework I use to create videos that connect, convert, and grow my channel. 🎁 Free Download: Grab my free guide — Your First 5 YouTube Videos — and start your channel with clarity and confidence: https://thisisvideoschool.mykajabi.com/opt-in 💥 Black Friday Special: Don't miss the biggest sale of the year on This Is YouTube School! From Tuesday, November 18 through Friday, November 21, you can join my full course at a special Black Friday rate and learn how to grow your channel and your business on YouTube.