BTS of Growing a 7-Figure Brand in One Year: Part 2 - How I Solved for Growth

I said I'd tell you how I actually solved for seven-figure growth, and this is that episode. Spoiler-free version: it wasn't marketing, and it wasn't sales (shocking, I know 😅). This is Part 2 of my seven-figure series. I'm walking you through the exact assessment I give my Visionmind members – the Vision Anchor Assessment – and I'm doing it out loud, on my own business, with my real answers. Growth and scale are two different things, and before you can do either one on purpose you have to find the roadblock standing between where you are and where you're going. I'm sharing the questions, the scoring, the one change that fixed our community overnight, and the thing I realized while swimming laps that's about to change how my team works. What you'll learn: The difference between growth and scale (and why most of us are chasing the wrong one at the wrong time) Why your "vision anchor" is the thing that clears the road – and why it's a GOOD thing, even though the word sounds heavy The two questions that come before everything else – if you answer yes to either one, do not pass go How raising my community price by about 2.5x, without touching a single word of copy, solved a retention problem completely Why "simple scales, complicated fails" applies whether you're at zero or eight figures The sneaky way selling two offers to two different buyers stalls your growth (web designers, this one's for you) How sunk cost fallacy keeps you holding plates you're allowed to put down The one-to-ten mindset scale I use, and what an 8 out of 10 told me about myself The fastest way to get your team to "read your mind" (hint: it involves recording yourself and handing it to AI) Goldfish finance syndrome – and a feeder fish named Finny who grew to the size of his tank The Vision Anchor Assessment Start here – if either answer is yes, solve it before anything else: Are you charging enough? Are you trying to do too many things? Then answer every question through the lens of what you actually want: The way I’m marketing and generating leads isn’t consistent enough: # The way I’m marketing and generating leads isn’t sustainable: # I don’t like the way I’m marketing and generating leads: # My sales are not consistent enough: # The way I’m selling isn’t sustainable: # I don’t like the way I’m making sales: # I don’t believe it’s possible: # I don’t trust myself to do it: # It doesn’t feel safe to have it: # I would need a bigger team: # I’ll be doing way too much work: # (If you have a team) I don’t have the right team: # Everything already feels like it’s breaking: # Everything already feels disorganized / duct taped together: # I don’t have enough time: # I would need so many more clients/customers and there’s no way I could do that with what’s available to me now: # My work is too custom for each buyer: # The vision I have for where I want to be one year from now would be amazing because: I would finally be able to pay myself properly: # I would finally be able to keep more of the revenue I make: # I would finally have higher profit margins: # I would finally be able to pay my team better: # The money I make could finally work for me: # Connect with Adriane and Visionaries! Let's be friends on the 'gram – @visionariesonline or @adrianegalea Connect on Linkedin – with Adriane or Visionaries Visit us on the web at visionaries.co Join the community! Learn more about The Visionaries Collective Join us live in Los Angeles from Sept 27-20 for Visionary – ticket sales close September 10!