Marketing a Car Wash That Actually Works — Mel & Mike, OHM co

Mel and Mike from OHM co have built a car wash people actually talk about — and in this episode they break down exactly how they did it. Blair sits down with them to unpack the marketing that genuinely moves the needle for an Australian wash site: how they pull in first-time customers, what turns those one-off visits into regulars, the promotions that worked (and the ones that quietly didn't), and how they think about building a brand that sticks in a market where most washes look the same. Practical, honest, and full of ideas you can put to work at your own site this week. Stick around to the end — there are a few bloopers in there too. The Wash Exchange is the podcast for car wash operators who want to run better sites and build better businesses, brought to you by Slipstream Pro.