Local SEO Strategy: How to Outrank Your Competitors

In this episode of The Website Growth Show, Rana Shahbaz speaks with Andrew Shotland, founder of Local SEO Guide, about how businesses can improve their local search rankings, increase online visibility, and attract more customers through effective SEO strategies. Andrew shares practical local SEO tips on improving Google rankings, building reviews, optimizing Google Business Profiles, and creating location-specific pages that help businesses stand out in competitive markets. The conversation also explores how AI is changing the way people discover businesses, why traditional search visibility doesn't always translate to AI recommendations, and how businesses can adapt their local search engine optimization strategies to stay visible across Google and AI-powered platforms. The episode also covers answer engine optimization, SEO for AI, and the importance of tracking where leads come from, so businesses can better understand how customers find and choose them. What you will learn in this episode: How local search engine optimization helps businesses improve visibility and attract local customers Which local SEO tips can help businesses compete in local search results How Google Business Profile optimization can improve local visibility Why customer reviews and local engagement matter for rankings How location and service pages can help businesses reach more relevant customers How answer engine optimization is changing the way businesses appear in AI search What businesses need to know about SEO for AI and AI-generated recommendations Why ranking in Google doesn't guarantee visibility in AI search results How to track leads and understand where customers discover your business Why building a recognizable and trusted brand matters for long-term visibility Key takeaway: Winning local search isn't just about ranking higher on Google. Businesses need a strong local SEO strategy, an optimized Google Business Profile, genuine customer reviews, and content that helps customers and AI-powered search tools understand what they offer. Subscribe to The Website Growth Show for weekly insights on: Local SEO strategy and local search engine optimization Google Business Profile optimization Answer engine optimization and SEO for AI Local search rankings and visibility Website growth and lead generation Practical SEO and digital marketing strategies Send us Fan Mail Support the show Follow us on our social channels: Website: www.wpminds.com Facebook:  https://www.facebook.com/WPminds/ Instagram:  https://www.instagram.com/wp_minds/ LinkedIn:  https://www.linkedin.com/company/wp-minds/ TikTok: https://www.tiktok.com/@wp_minds X (Twitter):  https://x.com/wpminds Apple Podcast: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450