Web Marketing for Small Businesses What Actually Works Today

Most small businesses are doing too much with their online marketing initiatives and still not getting the results they want. In this episode of The Website Growth Show, Rana Shahbaz speaks with Mickey Mellen about what actually matters when it comes to websites, SEO, AI, social media, local marketing, and growing a small business online. What you will learn in this episode: • Why small businesses often overcomplicate web marketing • When you actually need a new website, and when you do not • The simple website problems that can cost you customers • Why trust and reputation matter more than ever • How AI is changing search and website content • Why SEO is no longer the only way people discover businesses • How local events and community involvement can generate business • When social media and paid ads are worth the investment • Whether WordPress still makes sense for small businesses • Why traffic, rankings, and attribution do not tell the full story • How to make smarter marketing decisions with a limited budget Key takeaway: You do not need to do everything. Focus on the fundamentals: keep your website accurate, build trust, stay visible in the right places, serve customers well, and invest in the marketing activities that actually make sense for your business. Subscribe to The Website Growth Show for weekly insights on: Web marketing for small businesses Website growth strategy SEO and AI search WordPress and website optimization Conversion-focused website improvements Practical digital marketing strategies Send us Fan Mail Support the show Follow us on our social channels: Website: www.wpminds.com Facebook:  https://www.facebook.com/WPminds/ Instagram:  https://www.instagram.com/wp_minds/ LinkedIn:  https://www.linkedin.com/company/wp-minds/ TikTok: https://www.tiktok.com/@wp_minds X (Twitter):  https://x.com/wpminds Apple Podcast: https://podcasts.apple.com/us/podcast/website-growth-show/id1840905450