Three Big Points

MIT Sloan Management Review

Inside the Hype Machine

SEP 15, 202017 MIN

Description

In this episode of the Three Big Points podcast, MIT Sloan professor Sinan Aral, author of The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health — and How We Must Adapt, talks about the hype loop — the echo chamber resulting from the explosive growth of social media. Aral argues that the ongoing dialogue between machine intelligence and human decision-making is changing our society at every level. MIT Sloan’s Sinan Aral discusses social media as a marketing tool that can have a positive impact — if used ethically.